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Top Expertise

Accolade is a Washington, D.C.-based agency specializing in strategic marketing and business development services for an exclusive corporate, government and non-profit clientele.


Integrated Marketing

We combine the clarity of strategic advice and performance metrics with elements of compelling design to achieve measurable results tailored to the specific needs of our clients.


Measurable Results

Since 2007, we’ve built a reputation for exceeding clients’ expectations by offering innovative solutions and unparalleled service with a focus on bottom-line results.


What We Offer


Advertising Strategy
Online Advertising / PPC
Print Advertising & Direct Mail

Email Marketing

Email Marketing Strategy
Editorial Calendars
Template Design
Email Content & Distribution
Vendor Selection & Migration

Social Media

Social Media Strategy
Campaign Management
Social Media Monitoring
Content Creation & Distribution
Design and Technical Support

Business Development

Strategy Development
Operational Planning & Assessment
Technical Assessments
Vendor Selection

Search Marketing

Search Marketing Strategy
Online Advertising / PPC
Search Engine Optimization (SEO)
• Keyword Analysis
• Link Building
• Site Optimization
• Analytics
• Web Content
• Local Search

Content Management

Content Management Strategy
Editorial Calendars
Blog Content & Distribution

Public Relations

Public Relations Strategy
Media & Blogger Outreach
Press Releases
Tradeshow Development
Promotional Event Planning

Meet the Accolade Team

Ariel Richmond-Parks

Ariel Richmond-Parks specializes in marketing, corporate communications, technology implementation, project management and strategic planning. She comes from a varied background in multimedia/web production, project management and non-profit management for Rock.com Music Network, Education Development Center and the University of Pennsylvania’s Institute for Research in Cognitive Science. She has studied at both Columbia University and the University of Pennsylvania.

Ariel is also frequent speaker on marketing and technology topics and has presented at the 9th Annual Northern Regional Jersey Arts Marketers Media Roundtable, Dance/MetroDC’s Professional’s Dialogue and Dance/USA’s National 2010 Conference in Washington, D.C.

Currently, Ariel serves as a marketing lecturer for the Washington, D.C. chapter of SCORE, a resource partner of the U.S. Small Business Administration.

Jeffrey Parks

Jeffrey Parks specializes in marketing and strategic planning, social media, and technology project management. His background includes extensive work in the non-profit performing arts industry and he has held leadership positions with several major performing arts organizations including the Kimmel Center, Rutgers University and Washington Performing Arts Society (WPAS).

Accolade Insights

The latest from the front lines

Striking A Balance Between SEO and PPC

SEO and PPC are generally thought be mutually exclusive, but in the post-Penguin era, they can be used in tandem to fulfill needs for immediate traffic while working towards long-term search engine visibility that won’t break the bank.

Here’s an excellent article that we recommend for organizations looking to leverage the strengths of both disciplines.

B2C_Logo@Business 2 Community | SEO vs. PPC: When Should You Invest In Each?
The SEO vs. PPC debate has raged ever since AdWords became a particularly impressive performer in the field of search marketing. In the wake of recent changes in how Google ranks websites — most notably via the Penguin and Panda updates — it’s as if someone stoked the fires by adding some more fuel.

@Litmus – Don’t Forget Your Transactional Emails

A great post about a frequently missed opportunity to reach your clients and customers. Transactional emails can be a chance to reinforce those relationships and build trust.

experian screenshotLitmus | Transactional Emails: A frequently missed opportunity
Transactional emails – they are the welcome emails, shipping notices, order confirmations, etc. that are so important for proper customer support and a positive company reputation. Not only do they give customers peace of mind in knowing that their transactions have been processed properly, but they also provide companies with major opportunities for growth and success.

Posted by Jeffrey Parks via

Smart Tips to Secure Your WordPress Site

WordPress is the Internet’s leading publishing platform for good reason – it’s free, fast and easy to use. That said, it can also be a huge security risk if you’re not updating regularly and practicing good server administration habits.

The days of “set it and forget it” web development are over. Find out how to keep your site safe and secure with Smashing Magazine’s superb rundown of WordPress vulnerabilities and security fixes.

Wordpress Security imageSmashing Magazine | Common WordPress Malware Infections
Over the past two years, Web malware has grown around 140%. At the same time, WordPress has exploded in popularity as a blogging platform and CMS, powering close to 17% of websites today. But that popularity comes at a price; it makes WordPress a target for Web-based malware.

Posted by Jeffrey Parks via

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